Return of the One True Spider-Man

Marvel Comics

CLIENT: Marvel Entertainment Group
TEAM: Shawn Walker, Designer, Bill Rosemann, Editor
AREAS: Editorial Design

For over a decade the Spider-Man you've been reading the adventures of is not real! He's a fake... an imposter... he is a Clone?! This was the premise for one of the most controversial story lines for Marvel's most well-known character property. The design challenge here was to promote the beautiful artwork of John Romita Jr. without letting the powerful reveal of the headline get lost. The solution was strikes a perfect balance between the two.