A Good Cover Story
Hanson Telephone Directory
Team: Shawn Walker, Designer
Areas: Branding, Editorial
The front cover is where a print product makes it's first impression on a consumer and it's the most important piece of branding for a publisher. For a premium product like Hanson Directories, the cover had to convey a high level of quality as well as distinguish itself from it's competitors.
The Old Cover Design
The old cover design was very basic and detached from any company branding. Important information was under-emphasized and less relevant information was over-emphasized. But importantly this basic design was not in line with the exceptional quality of information that was inside the book.
It's all about the map
The new cover design is cleaner, brought into line with updated company branding and gives a refreshed look. This design had to work for 20 different directories, which all had different information. This new design helped distinguish Hanson from their competitors and hit a quality level that matched the quality of the highly curated information inside.